01
Business Identity & Accuracy
Accuracy and consistency of core public business information.
Methodology & Standards
The framework behind the score, findings and recommendations.
GLVS™ provides a structured language for examining how local businesses are discovered, represented, understood, trusted, selected and contacted.
8GLVS™ dimensions
64Standardized assessment points
8Scored indicators per dimension
EvidenceBefore recommendations
GLVS™ Core
Eight dimensions. One connected system.
Each dimension contributes up to eight points to the standardized 64-point Visibility Score. Deeper vertical protocols can collect additional observations without changing the public scale.
02
Google Business Profile
Customer-facing profile information, categories, services and pathways.
03
Local Search Visibility
Defined observations across branded, category and service search conditions.
04
Services & Positioning
How clearly actual services, markets and positioning are represented.
05
Reputation & Trust
Observable review, reputation and credibility conditions.
06
Digital Conversion Path
How easily a customer can move from discovery toward meaningful contact.
07
AI & Search Representation
Selected factual representation in modern search and AI-enabled systems.
08
Competitive Visibility
Contextual comparison with a defined set of relevant competitors.
Operating Sequence
Observe → Assess → Document → Prioritize → Recommend → Authorize → Implement → Verify → Manage
01Observe
02Assess
03Document
04Prioritize
05Recommend
06Authorize
07Implement
08Verify
09Manage
Scoring Discipline
The GLVS™ score provides a standardized summary of observed visibility conditions within the defined scope of an assessment. Scores are interpreted alongside dimension-level findings, supporting evidence, assessment scope, observation date, relevant limitations, and unavailable or unverifiable information where applicable.
Methodology Version Control
GIRI Local maintains version control across its inspection standards, vertical-specific modules and applicable research protocols. Versioning preserves the interpretability of historical assessments as the methodology evolves and allows reports to be understood in relation to the standards in effect when the assessment was conducted.
Scope of the GLVS™
An independent assessment framework.
The GIRI Local Visibility Score™ is an independent assessment framework developed by GIRI Local for evaluating defined conditions of local business visibility.
GLVS™ is not affiliated with, endorsed by, or presented as an official scoring system of Google, Microsoft Bing, Apple, AI-platform providers or government agencies. The score measures observable visibility conditions within the scope of the assessment; it does not predict or guarantee search rankings, customer inquiries, leads, sales, revenue or other business outcomes.
Research Methodology documents the separate methods used for population, market, industry and aggregate research.