01
Identity & Accuracy
Name, phone, hours, website, address/service area and information consistency.
Methodology
Inspect the customer-facing system before prescribing a fix.
The GIRI Local Visibility Framework organizes local-business visibility into eight dimensions and uses evidence, confidence and priority to separate verified conditions from assumptions.
8 dimensions
A complete view of local visibility.
Each inspection evaluates one location across 64 checkpoints. Findings are documented, prioritized and connected to a practical recommendation only when the evidence supports action.
02
Google Business Profile
Categories, services, description, attributes, photos and completeness.
03
Local Search Visibility
Branded, service, repair, installation, emergency and Maps discovery.
04
Services & Positioning
Service clarity, specialization, organization and customer-facing differentiation.
05
Reputation & Trust
Ratings, review depth, recency, responses, sentiment and trust signals.
06
Conversion Path
Mobile usability, call buttons, forms, booking, response paths and friction.
07
AI & Search
Representation in selected search and AI experiences.
08
Competitive Visibility
Evidence-based comparison against relevant local competitors.
Inspection discipline
Evidence before escalation.
Potential issues are verified before being treated as defects. Recommendations distinguish between what is observed, what requires verification, what is material, and what can simply be monitored.
01
OBSERVE
Document the current public-facing condition.
02
VERIFY
Confirm whether a variance or friction point is genuine.
03
PRIORITIZE
Assess severity, confidence and practical relevance.
04
RECOMMEND
Propose a correction only where evidence supports it.