City & Market Research
Studies examining local business visibility within individual cities and metropolitan markets.
Research Library
Research on local business visibility, markets, industries and competitive presence.
The GIRI Local Research Library provides access to published research examining how local businesses are represented, discovered, evaluated and positioned across digital search environments.
Publication Standards
GIRI Local research publications are designed to provide clear documentation of the research subject, geographic or market scope, observation period, methodology, sample or dataset where applicable, findings and relevant limitations.
Publications are dated and versioned where appropriate to distinguish current research from earlier editions and historical observations.
Research Collections
A growing body of applied visibility research.
Research publications are organized by geographic scope, industry and research program as the library develops.
Industry Research
Vertical studies examining visibility patterns, competitive conditions and digital representation within specific industries.
Florida Research
Market and industry research conducted across Florida, including comparative and statewide studies.
Veteran-Owned Business Research
Research examining the visibility and digital representation of veteran-owned businesses.
National Research
Future multi-state and national studies examining local business visibility across industries, markets and regions.
Current Publications
Research reports and supporting publications will be added to the library following completion, review and release. Each published study will include sufficient methodology and release information to help readers understand its scope, findings and appropriate interpretation.
Explore the GIRI Local Research Program